Clik here to view.
Social Media as a "Just in Case" Strategy
Do you have any type of insurance? Medical, dental, home, and car perhaps? Why? You own insurance so that in case anything bad happens, you’ll be protected. At its worst, social media is an...
View ArticleClik here to view.
Social Media vs Social CRM vs Social Business vs Enterprise 2.0
First off, yes this is an actual chess puzzle (you know I love chess right?), can you find the winning move for white? I’ve been giving this some thought lately as over at Chess Media Group (CMG) we...
View ArticleNew Oldspice Campaign: Social Media or Social CRM?
Hello ladies! (this is only funny if you have seen the Oldspice commercials, otherwise this is a bit awkward for all of us…) Over the past few weeks you may have seen that the Oldspice man has been...
View ArticleClik here to view.
An Open Letter to CRM and Social Media People
Over the past few months (and perhaps more so over the past few weeks) I’ve noticed a growing tension between the Customer Relationship Management (CRM) and the social media folks. In some instances...
View ArticleClik here to view.
An Algorithmic Versus a Heuristic Business Approach (to Customer Engagement)
I’ve been reading Dan Pink’s book, “Drive,” and while I’m only 50 or so pages in, I can say that so far it’s a pretty interesting read. One particular area of the book mentions the difference between...
View ArticleClik here to view.
Here's to You, the Social Media Manager!
I remember when the “social media manager” role first started cropping up years ago but boy has the role changed and evolved overtime. In fact I think it has changed so much that the title no longer...
View ArticleClik here to view.
2010 Consumer New Media Study by Cone
Earlier this month Cone released the results of their study on how consumers are using new media tools. Cone conducted an online survey of 1050 adults and defined “new media” as: “Dialog among...
View ArticleClik here to view.
Trends for Companies Searching for a Social Media "Something"
I was playing around on Indeed.com which is basically a massive job search engine that also allows you to look at trends for various job titles or descriptions. I thought it would be fun to take a...
View ArticleClik here to view.
18 Blogging Tips to Create and Maintain a Successful Blog
I’m at the Nation Retail Federation event in New York until the 12th of January and so far it’s been a great event. I’ve joined in many discussions with senior level executives on collaboration and...
View ArticleSocial Media Marketing isn't Customer Collaboration
Telling your customers you want to engage and collaborate with them and then marketing to them are two very different things. The concept of wanting to collaborate with customers sounds great and at...
View ArticleClik here to view.
Social Media as a "Just in Case" Strategy
Do you have any type of insurance? Medical, dental, home, and car perhaps? Why? You own insurance so that in case anything bad happens, you’ll be protected. At its worst, social media is an...
View ArticleClik here to view.
Social Media vs Social CRM vs Social Business vs Enterprise 2.0
First off, yes this is an actual chess puzzle (you know I love chess right?), can you find the winning move for white? I’ve been giving this some thought lately as over at Chess Media Group (CMG) we...
View ArticleNew Oldspice Campaign: Social Media or Social CRM?
Hello ladies! (this is only funny if you have seen the Oldspice commercials, otherwise this is a bit awkward for all of us…) Over the past few weeks you may have seen that the Oldspice man has been...
View ArticleClik here to view.
An Open Letter to CRM and Social Media People
Over the past few months (and perhaps more so over the past few weeks) I’ve noticed a growing tension between the Customer Relationship Management (CRM) and the social media folks. In some instances...
View ArticleClik here to view.
An Algorithmic Versus a Heuristic Business Approach (to Customer Engagement)
I’ve been reading Dan Pink’s book, “Drive,” and while I’m only 50 or so pages in, I can say that so far it’s a pretty interesting read. One particular area of the book mentions the difference between...
View ArticleClik here to view.
Here's to You, the Social Media Manager!
I remember when the “social media manager” role first started cropping up years ago but boy has the role changed and evolved overtime. In fact I think it has changed so much that the title no longer...
View ArticleClik here to view.
2010 Consumer New Media Study by Cone
Earlier this month Cone released the results of their study on how consumers are using new media tools. Cone conducted an online survey of 1050 adults and defined “new media” as: “Dialog among...
View ArticleClik here to view.
Trends for Companies Searching for a Social Media "Something"
I was playing around on Indeed.com which is basically a massive job search engine that also allows you to look at trends for various job titles or descriptions. I thought it would be fun to take a...
View ArticleClik here to view.
18 Blogging Tips to Create and Maintain a Successful Blog
I’m at the Nation Retail Federation event in New York until the 12th of January and so far it’s been a great event. I’ve joined in many discussions with senior level executives on collaboration and...
View ArticleSocial Media Marketing isn't Customer Collaboration
Telling your customers you want to engage and collaborate with them and then marketing to them are two very different things. The concept of wanting to collaborate with customers sounds great and at...
View Article
